TuneCore

TuneCore is a website used for independent artists, such as cupcakKe, to upload their music to different streaming services, such as iTunes, Spotify, and Tidal, and monetize their music.

Background
On several occasions, cupcakKe has talked about staying independent and not ever signing to a label. She uses TuneCore to release singles and albums. This allows her to keep 100% of the money she makes from her music, rather than splitting it with a record label.